How to Leave a Review on Bing Local
There's no question that Google is the primary focus when optimizing for SEO.
That said, it should not be the only focus. Bing, Yahoo, and Baidu all take millions of users.
These "secondary" search engines are frequently overlooked because of depression marketplace share.
Consider this; Bing powers not only its own searches but Yahoo as well.
When combined, that equals a 10.iv% U.S. market share. On the surface that may seem modest, but really represents millions of search engine queries (which are largely existence ignored by marketers).
With that in mind, here are eight tips to assist you optimize your site for Bing.
1. Use Bing Places
Bing Places is Microsoft's version of Google My Business.
The goal is the same – to deliver the best local search results possible.
One way that Bing does this is past rewarding websites that prominently characteristic their location details.
Another cardinal difference: unlike Google, the Bing algorithm takes into consideration social signals from 3rd party sources, similar Facebook for local rankings.
Adding Your Business to Bing Places
Even if you've never used Bing earlier, there'south a good gamble that your business has automatically been listed.
If so, and so you tin can claim the business every bit yours and make any modifications necessary.
If you tin can't find a list for your business organisation, y'all can add together information technology by following Bing's instructions here.
Verification
The next footstep of the procedure is verification.
Bing Places will need to send yous an dominance code to get you verified then that no 1 can brand unauthorized changes of your business listings.
Yous tin can be verified via text message, phone call, email or mail.
Publishing Your Business concern
Post-obit verification, your business concern will automatically be published past Bing.
2. Incorporate Pictures
Bing values loftier-quality images and they're great from a user's perspective.
A moving picture can exist of your bounds or your piece of work.
Just think that images are all about creating a lasting impression and encouraging prospects to click through to your site.
three. Get Reviews
Online reviews are your digital currency. Today, everyone looks for a review before acting.
Always encourage customers to leave an honest review about their experience.
Do not succumb to the urge to buy or create fake reviews.
One hundred 5-star reviews with absolutely no flaws await more than than a footling suspicious.
An occasional "less than favorable" review, increases your credibility. Plus, information technology's a great source of feedback for your business, potentially identifying problems previously unknown and offer you a run a risk to set them.
4. Use Social Media
The Bing algorithm incorporates social signals to judge the quality of content, which in turn, affects rankings. Make certain you lot take a social presence.
Facebook and Twitter are bang-up for almost everyone. Beyond that, it'due south important to exist where others in your vertical are social.
For example, Instagram and Pinterest may exist corking for a wedding photographer or interior designer, merely a waste of time for a personal injury chaser.
The more social shares (signals) you get, the better chance y'all have that your site volition rank college on Bing.
Once again – avoid any urges to buy followers or likes.
Don't outsource your social media. In order for social media to work, information technology needs a genuine voice that but a concern owner or stakeholder tin provide.
5. Apply Old School On-Page Optimization Techniques
The Bing algorithm is widely considered to be less sophisticated than Googles' and idea to rely more on matching keywords to queries.
Think Google, prior to the introduction of Hummingbird and Knowledge Graph.
Using keywords for titles (H1) and subheadings (H2) as well as in the opening paragraph nonetheless seems to movement the dial in Bing SERPs.
The same goes for including specific keywords in your text and "gasp" paying attention to keyword density.
Here's where things get a little dicey.
By optimizing for Bing, yous could potentially hurt your Google SERPs because of the differences in the algorithms. That'south why Bing is largely ignored.
6. Tags & Categories Are Important, Too
Tags and categories brand your site more discoverable to those who are specific with their search terms.
If your website uses a CMS such as WordPress, it's elementary to add tags and categories to every folio of your site, non only blog posts.
In the tags section of WordPress sites, you will be able to add a brief description to each of your pages, which is the perfect place to squeeze in your chief, local specific keyword.
The slug is what you see in the URL later on the main address (for example, mysite.com/this-is-a-slug). It volition be used by Bing's search engine algorithms to list you in SERPs.
seven. Use Old Schoolhouse Link Building Techniques
Bing'southward stated view on inbound links is similar to Google's.
According to their webmaster guidelines.
"Links pointing to your site aid Bing discover new pages on your site. Information technology as well, traditionally, is regarded as a betoken of popularity. The site linking to your content is essentially telling Bing they trust your content. As a result, Bing rewards links that have grown organically, that is, that accept been added over time by content creators on other trusted, relevant websites fabricated to drive real users from their site to your site. Calumniating tactics that aim to inflate the number and nature of inbound links such as links buying, participating in link schemes (link farms, link spamming and excessive link manipulation) can pb to your site being delisted from the Bing alphabetize."
That said, information technology is widely believed that link quantity still moves the needle at Bing – perhaps more than so than link quality.
It also appears that exact match ballast text links deport more weight in Bing than Google.
A give-and-take of caution – going too heavy on low value and/or exact lucifer ballast text (EMAT) links is almost certain to enhance a red flag at Google.
8. Speed Up Your Site
Your page load time will have a directly impact on user experience.
You can check your page load time by using the Bing Webmaster Tools.
If your site isn't as fast equally information technology could be, information technology will give yous options on how to improve it such every bit using less JavaScript, compressing images, and minifying CSS.
Determination
Despite the depression percentage of market share equally compared to Google, Bing, and Yahoo however account for millions of searches every single day.
The savvy search marketer will look for opportunities to capture a share of that marketplace.
Because the ii algorithms work in distinctly dissimilar ways, there are perils involved in optimizing for Bing, and then a delicate balance is required for success.
More Resources:
- Bing Shares 5 Algo Insights
- Why & How Bing Plans to Improve Its Crawler, Bingbot
- How to Build Links for Bing vs. Google
Image Credits
Featured Prototype: gregroose / Pixabay
In-Post Prototype: krzysztof-m / Pixabay
Source: https://www.searchenginejournal.com/local-search-engine-optimization-tips-bing/320519/